We make natural, fresh-infused, clean beauty products that are curated to care.
Our Fresh Philosophy
We believe beauty should be clean, fun & fresh! Blending raw herbs & potent active ingredients to create effective products is our thing.
We adopt high standards to grow fresh herbs in our organic farm and procure the most efficacious ingredients from around the globe to offer clean formulations that are free from harmful ingredients like Sulphates, Parabens, Petrolatum fillers & more.
Curated to Care
Fresh is not just an adjective, it's our practice. We make our products with an enormous amount of love and care in small batches to retain their freshness.
Our products are 100% handmade with freshly hand-picked ingredients, hand mixed, hand poured and hand labelled to perfection in our own manufacturing facility. We also care for our furry friends and hence we are a cruelty free brand which has won many hearts of conscious consumers.
How We Got Here
The journey began in 2016 when Jay and Karishma established an innovation kitchen at their own organic farm to craft handmade products, using raw & fresh ingredients. Their brand ideology is to combine newly harvested herbs with high-performance ingredients to create potent & clean formulations.
Fecund and free in their creativity, the duo has now established a full-scale production facility, built on the principles of keeping products raw & clean. Their ethics & efforts to bring about a revolution in the beauty industry have made products like Neem Crush Face Wash, an anti-acne wonder, freshly juiced Forest Berries Shampoo and Ayurvedic Therapy Hair Oil made with Kshir Pak Vidhi, a cult among beauty enthusiasts.